It's not inside, it's on top
🇿🇦
South Africa
Added August 02, 2025
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A famous South African advertising catchphrase (from a coffee creamer ad) that became a tongue-in-cheek saying. People use "It's not inside, it's on top!" to humorously point out when something is missing or wrongly placed.
"(Looking for sugar in an empty tin) "The sugar's finished." – "Check that other bowl." – "Ah, here it is… it's not inside, it's on top!" Karabo laughed, quoting the old ad when he found the sugar outside the tin."
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